Floridays – SoFo Life in Technicolor

Written By Michelyn Saccoccio

Oversaturated—? Or simply, how I see it.

South Florida or SoFlo as it's also affectionately known, has always been a favorite destination since childhood.
 
While colors from old photos have faded, my earliest memories remain vivid—bright midcentury houses, bold fabrics on furnishings, vibrant clothing, and the glamorous makeup of the early seventies. As a quiet child among adults, I watched them entertain with Polynesian-style bar sets and tropical flair.
 
More recently, circumstances kept me in Ft. Lauderdale for nearly a year. Returning home now and then, I became aware of the striking contrast: the gray skies, bare trees, the muted landscapes of a New England winter.
 
Oversaturated? 
Simply, the way I see South Florida.

Explore. Capture. Inspire. 
Michelyn
Michelyn Saccoccio

Me.

I am a dynamic communication professional with broad creative, marketing and leadership experience, passionate boat skipper, an enthusiastic pursuer of golden & blue hour light and of course – chasing rainbows.

Armed with a diverse set of design and marketing skills, I successfully develop and execute strategies on brand and drive campaigns across various channels including, digital marketing, sponsorships, traditional media, and retail marketing.

Proven experience in leading internal and external cross functional teams, overseeing project deliverables from developing communication plans, timelines, video/photoshoots, editing, translation, brand standards, approvals, presentations to senior leadership, internal education, to the promotion and delivery of the final execution.

Michelyn Saccoccio / Explore. Capture. Inspire.

https://michelyn.net
Previous

Lighthouses, Boats & ATONs