RIYC Educational Foundation

I led content strategy, design, and copywriting for the site, collaborating with stakeholders to create concise, mission-driven messaging, streamlined navigation, and accessible calls-to-action. Content and visual design focused on beneficiary stories, program outcomes, and transparent donation pathways to build trust and encourage engagement.

The new site presents a user-first experience: clear program pages, easy-to-find scholarship application details, impact stories that humanize the Foundation’s work, and simple donation flows. Messaging and visual design balance warmth and professionalism to appeal to families, volunteers, and donors.

Launch delivered improved clarity and engagement: program pages communicate objectives and outcomes more effectively, application and donation steps are simplified, and the Foundation now has a cohesive platform for outreach and fundraising. Stakeholder feedback praised the site’s tone, visuals, and usability.

RIYCEF.org